{"id":781,"date":"2021-07-01T08:53:11","date_gmt":"2021-07-01T08:53:11","guid":{"rendered":"https:\/\/demo.creativethemes.com\/blocksy\/web-agency\/?page_id=11"},"modified":"2023-06-30T17:36:19","modified_gmt":"2023-06-30T20:36:19","slug":"about","status":"publish","type":"page","link":"https:\/\/heloisadesouza.com\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n<div class=\"wp-block-ugb-feature ugb-feature ugb-a11d54e ugb-feature--v2 ugb-feature--design-plain ugb-main-block\"><style>.ugb-a11d54e .ugb-img{-webkit-mask-image:url('data:image\/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMjAwIDIwMCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIiBwcmVzZXJ2ZUFzcGVjdFJhdGlvPSJub25lIj48cGF0aCBkPSJNMTg4LjUgMzEuOWMxMi45IDE1LjkgMTIuNSA0My4zIDEwLjMgNzcuMXMtNi4yIDc0LjItMjYuMiA4Ni41LTU2LjEtMy4zLTg5LjQtMjEuMi02My43LTM4LjEtNzYuNC02OS44Qy01LjkgNzMtLjggMjkuOSAyMS42IDExLjcgNDQtNi40IDgzLjguNSAxMTYuNyA2LjFzNTkgMTAgNzEuOCAyNS44eiI+PC9wYXRoPjwvc3ZnPg==');mask-image:url('data:image\/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMjAwIDIwMCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIiBwcmVzZXJ2ZUFzcGVjdFJhdGlvPSJub25lIj48cGF0aCBkPSJNMTg4LjUgMzEuOWMxMi45IDE1LjkgMTIuNSA0My4zIDEwLjMgNzcuMXMtNi4yIDc0LjItMjYuMiA4Ni41LTU2LjEtMy4zLTg5LjQtMjEuMi02My43LTM4LjEtNzYuNC02OS44Qy01LjkgNzMtLjggMjkuOSAyMS42IDExLjcgNDQtNi40IDgzLjguNSAxMTYuNyA2LjFzNTkgMTAgNzEuOCAyNS44eiI+PC9wYXRoPjwvc3ZnPg==')}.ugb-a11d54e .ugb-feature__title{font-weight:normal !important}@media screen and (min-width:768px){.ugb-a11d54e .ugb-img{width:850px;height:auto !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-feature__item\"><div class=\"ugb-feature__content\"><h2 class=\"ugb-feature__title\">Hey, I&#8217;m Heloisa.<\/h2><p class=\"ugb-feature__description\">Building brands and communicating them well are some of my favorite things, especially when working on strategies, campaigns, and creative solutions that are relevant both for businesses and the world. I also happen to love football, and I believe that, combined with purpose, it is a powerful tool to drive positive change.<br><br>Brazilian-born and currently based in Barcelona, I have also experienced a few other places and cultures in-between. My diverse cultural background, experience, and interests give me a unique eye to spot opportunities and baggage to develop creative solutions and strategies.<br>With a degree in advertising and a Master&#8217;s Degree in Brand Strategy and Creative Brand Management, I help purposeful brands develop strong strategies and communicate them well to their audiences. <br><br>Recently, I added my passion for football to this equation. <a href=\"http:\/\/heloisadesouza.com\/index.php\/#football-purpose\">Here, I explain why.<\/a><br><br>As a part of the FC Bar\u00e7a Foundation&#8217;s Development and Campaigns team, I could dedicate my work to promoting social impact through football, while learning from one of the most influential brands in the world. For the past two years, I have been working with Yunus Sports Hub, overseeing the communication and marketing of different projects. &nbsp;<\/p><\/div><div class=\"ugb-feature__image-side\"><img decoding=\"async\" class=\"ugb-feature__image ugb-feature__image-has-shape ugb-img wp-image-1123 ugb-img--shape ugb-image--shape-stretch\" src=\"http:\/\/heloisadesouza.com\/wp-content\/uploads\/2023\/06\/Untitled-design-1024x1024.png\" alt=\"\" height=\"850\" srcset=\"https:\/\/heloisadesouza.com\/wp-content\/uploads\/2023\/06\/Untitled-design-1024x1024.png 1024w, https:\/\/heloisadesouza.com\/wp-content\/uploads\/2023\/06\/Untitled-design-300x300.png 300w, https:\/\/heloisadesouza.com\/wp-content\/uploads\/2023\/06\/Untitled-design-150x150.png 150w, https:\/\/heloisadesouza.com\/wp-content\/uploads\/2023\/06\/Untitled-design-768x768.png 768w, https:\/\/heloisadesouza.com\/wp-content\/uploads\/2023\/06\/Untitled-design.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<iframe loading=\"lazy\" src=\"https:\/\/heloisadesouza.substack.com\/embed\" width=\"100%\" height=\"320\" style=\"border:1px solid #EEE; background:white;\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n<\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-social-links has-large-icon-size has-icon-color is-style-logos-only is-layout-flex wp-block-social-links-is-layout-flex\">\n\n<\/ul>\n\n\n\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-eba6579 ugb-spacer--v2 ugb-main-block ugb--hide-mobile\"><style>@media screen and (min-width:768px){.ugb-eba6579.ugb-spacer{height:100px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-eba6579.ugb-spacer{height:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hey, I&#8217;m Heloisa. Building brands and communicating them well are some of my favorite things, especially when working on strategies, campaigns, and creative solutions that are relevant both for businesses and the world. I also happen to love football, and I believe that, combined with purpose, it is a powerful tool to drive positive change. Brazilian-born and currently based in Barcelona, I have also experienced a few other places and cultures in-between. My diverse cultural background, experience, and interests give me a unique eye to spot opportunities and baggage to develop creative solutions and strategies.With a degree in advertising 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