{"id":780,"date":"2021-07-01T08:53:00","date_gmt":"2021-07-01T08:53:00","guid":{"rendered":"https:\/\/demo.creativethemes.com\/blocksy\/web-agency\/?page_id=9"},"modified":"2021-11-05T13:00:51","modified_gmt":"2021-11-05T16:00:51","slug":"services","status":"publish","type":"page","link":"https:\/\/heloisadesouza.com\/index.php\/services\/","title":{"rendered":"Services"},"content":{"rendered":"\n<div class=\"aligncenter wp-block-ugb-container ugb-container services-brands ugb-5e4666e ugb-container--v2 ugb-container--design-plain ugb-main-block\" id=\"services-brands\"><style>@media screen and (min-width:768px){.ugb-5e4666e > .ugb-inner-block > .ugb-block-content > *{padding-top:100px !important;padding-bottom:100px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-5e4666e-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-5e4666e-content-wrapper\">\n<div class=\"wp-block-ugb-heading aligncenter ugb-heading ugb-5ff3b7a ugb-main-block\"><style>.ugb-5ff3b7a .ugb-heading__title{font-weight:bold !important;text-align:left}.ugb-5ff3b7a .ugb-heading__subtitle{font-size:20px !important}.ugb-5ff3b7a .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\">For nonprofits and entrepreneurs<\/h1><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\"><meta charset=\"utf-8\">If you are creating a new brand or looking into rethinking or revamping one that is already active, below are some of the ways I can help you build value, increase awareness and impact.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading aligncenter ugb-heading ugb-637aa29 ugb-main-block\"><style>.ugb-637aa29 .ugb-heading__title{font-weight:bold !important;text-align:left}.ugb-637aa29 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\"><meta charset=\"utf-8\"><strong><meta charset=\"utf-8\"><strong>Brand Strategy<\/strong><br><sub><sup>DEFINING WHO YOUR BRAND IS<\/sup><\/sub><\/strong><\/h5><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\">Developing a strategy to build a memorable brand, defining its purpose, personality, and proposition. Finding what makes your brand unique, relevant, and valuable and building its identity around it.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading aligncenter ugb-heading ugb-5cab8bc ugb-main-block\"><style>.ugb-5cab8bc .ugb-heading__title{font-weight:bold !important;text-align:left}.ugb-5cab8bc .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\"><meta charset=\"utf-8\"><strong>Communication strategy<\/strong><br><sup><sub><strong>TELLING YOUR STORY WELL<\/strong><\/sub><\/sup><\/h5><p class=\"ugb-heading__subtitle\">Creating a plan to communicate your brand&#8217;s purpose and value to the right audience. Crafting a clear and compelling message of who the brand is and why it matters, suitable to your identity, your goals, and your audience.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading aligncenter ugb-heading ugb-7f9ccdd ugb-main-block\"><style>.ugb-7f9ccdd .ugb-heading__title{font-weight:bold !important;text-align:left}.ugb-7f9ccdd .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\"><meta charset=\"utf-8\"><strong><meta charset=\"utf-8\"><strong>Purpose Strategy<\/strong><br><sub><sup>FINDING YOUR WHY AND ACTIVATING IT<\/sup><\/sub><\/strong><\/h5><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\">Uncovering your brand&#8217;s &#8216;why&#8217;. Finding what both you and your audience value and how your brand can help them build a better life. From there, developing an action plan to grow from authentic purpose.<\/p><\/div><\/div><\/div>\n\n\n\n<h4 class=\"alignwide has-text-align-left wp-block-heading\"><meta charset=\"utf-8\">Interested? Tell me more about your brand and let&#8217;s figure out how I can best help you reach your goals<strong>.<\/strong> <a href=\"mailto:hello@heloisadesouza.com\">Contact me.<\/a><\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container services-brands ugb-1eec1d2 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"services-sports\"><style>.ugb-1eec1d2 h1,.ugb-1eec1d2 h2,.ugb-1eec1d2 h3,.ugb-1eec1d2 h4,.ugb-1eec1d2 h5,.ugb-1eec1d2 h6{color:var(--paletteColor8,#ffffff)}.ugb-1eec1d2 p,.ugb-1eec1d2 li,.ugb-1eec1d2 label,.ugb-1eec1d2 table{color:var(--paletteColor8,#ffffff)}.ugb-1eec1d2-content-wrapper > h1,.ugb-1eec1d2-content-wrapper > h2,.ugb-1eec1d2-content-wrapper > h3,.ugb-1eec1d2-content-wrapper > h4,.ugb-1eec1d2-content-wrapper > h5,.ugb-1eec1d2-content-wrapper > h6{color:var(--paletteColor8,#ffffff)}.ugb-1eec1d2-content-wrapper > p,.ugb-1eec1d2-content-wrapper > ol li,.ugb-1eec1d2-content-wrapper > ul li{color:var(--paletteColor8,#ffffff)}.ugb-1eec1d2.ugb-container{background-color:var(--paletteColor4,#000000);background-position:center right;background-repeat:no-repeat;background-size:850px !important}.ugb-1eec1d2{padding:0 !important}.ugb-1eec1d2.ugb-container:before{background-color:var(--paletteColor4,#000000)}@media screen and (max-width:1025px){.ugb-1eec1d2.ugb-container{background-position:center right;background-size:600px !important}}@media screen and (max-width:768px){.ugb-1eec1d2.ugb-container{background-size:400px !important}}.ugb-1eec1d2 a,.ugb-1eec1d2 a:visited,.ugb-1eec1d2 a:focus{color:var(--paletteColor8,#ffffff)}.ugb-1eec1d2 a:hover,.ugb-1eec1d2 a:hover:visited{color:var(--paletteColor5,#edeff2)}@media screen and (min-width:768px){.ugb-1eec1d2 > .ugb-inner-block > .ugb-block-content > *{padding-top:100px !important;padding-bottom:100px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-1eec1d2-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-1eec1d2-content-wrapper\">\n<div class=\"wp-block-ugb-heading aligncenter ugb-heading ugb-cefe62c ugb-main-block\"><style>.ugb-cefe62c .ugb-heading__title{font-weight:bold !important;text-align:left}.ugb-cefe62c .ugb-heading__subtitle{font-size:20px !important}.ugb-cefe62c .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\">For sports brands and athletes<\/h1><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\"><span style=\"color: var(--paletteColor6, #f9fafb);\" class=\"ugb-highlight\">Whether you are an organization, a club, or an athlete and looking to grow your brand, <strong>purpose<\/strong> is a promising solution. With my expertise and experience in marketing, the third sector, and sports for change, here are some ways in which I can help you.<\/span><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading aligncenter ugb-heading ugb-e42d5f4 ugb-main-block\"><style>.ugb-e42d5f4 .ugb-heading__title{font-weight:bold !important;text-align:left}.ugb-e42d5f4 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\"><meta charset=\"utf-8\"><strong><meta charset=\"utf-8\"><\/strong>Personal Brand Purpose<strong><br><sup><sub>STRENGTHEN YOUR BRAND, INFLUENCE, AND INSPIRE<\/sub><\/sup><\/strong><\/h5><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\">Defining your purpose according to your unique personal story, values, and vision for the future. Developing the social aspect of your brand to increase your impact and expand your brand, attracting new opportunities and partnerships, and growing in influence and leadership.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading aligncenter ugb-heading ugb-511f8f1 ugb-main-block\"><style>.ugb-511f8f1 .ugb-heading__title{font-weight:bold !important;text-align:left}.ugb-511f8f1 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\"><meta charset=\"utf-8\"><strong><meta charset=\"utf-8\"><strong><meta charset=\"utf-8\"><\/strong><\/strong>Social Impact Campaigns<strong><strong><br><\/strong><\/strong><sub><sup><strong>LEAD THROUGH CHANGE AND INNOVATION<\/strong><\/sup><\/sub><\/h5><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\"><meta charset=\"utf-8\">Creating stand-alone campaigns that generate both social impact and brand awareness. Using creativity and innovation to turn your charity actions into lasting impact and brand awareness.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading aligncenter ugb-heading ugb-500bb11 ugb-main-block\"><style>.ugb-500bb11 .ugb-heading__title{font-weight:bold !important;text-align:left}.ugb-500bb11 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h5 class=\"ugb-heading__title\"><meta charset=\"utf-8\"><strong><meta charset=\"utf-8\"><strong><meta charset=\"utf-8\"><\/strong><\/strong>Impact Partnership Strategy<strong><strong><br><sub><sup>FROM CHARITY TO PURPOSEFUL IMPACT<\/sup><\/sub><\/strong><\/strong><\/h5><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\"><meta charset=\"utf-8\">Developing a social impact action plan and partnering with trusted organizations to implement it successfully. 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