{"id":779,"date":"2021-07-01T08:52:48","date_gmt":"2021-07-01T11:52:48","guid":{"rendered":"https:\/\/demo.creativethemes.com\/blocksy\/web-agency\/?page_id=7"},"modified":"2024-02-28T19:42:32","modified_gmt":"2024-02-28T22:42:32","slug":"home","status":"publish","type":"page","link":"https:\/\/heloisadesouza.com\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-c5528f9 ugb-spacer--v2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading aligncenter ugb-heading ugb-1a6ec3a ugb-main-block\"><style>.ugb-1a6ec3a .ugb-heading__title{font-size:54px !important;font-weight:bold !important;text-align:left}.ugb-1a6ec3a .ugb-heading__subtitle{font-size:24px !important}.ugb-1a6ec3a .ugb-inner-block{text-align:left}@media screen and (max-width:1025px){.ugb-1a6ec3a .ugb-heading__title{font-size:50px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><meta charset=\"utf-8\">Brand strategist &amp; creative<br>based in Barcelona<\/h2><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\">I help purposeful businesses, organizations, and people build a strong brand, tell their stories well, and grow their impact.<\/p><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-palette-color-1-color has-css-opacity has-palette-color-1-background-color has-background is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-8e6c4df ugb-spacer--v2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-a8b3f47 ugb-main-block\"><style>.ugb-a8b3f47 .ugb-heading__title{font-weight:bold !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><meta charset=\"utf-8\">How can I help you?<\/h2><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\">My work is focused on two main segments: Brand &amp; Communication Strategy for nonprofits and purposeful small businesses and entrepreneurs, and Purpose Strategy for sports brands &#8211; personal or corporate. Here is how I can help you build and communicate a relevant brand, or discover and activate your brand purpose:<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-b86a14e ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-b86a14e-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-fb522ed ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-fb522ed-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-ec811ae ugb-main-block\"><style>.ugb-ec811ae .ugb-heading__title{font-size:25px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><meta charset=\"utf-8\">For nonprofits and entrepreneurs<\/h2><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\">Build a strong brand and find your unique voice<br>Tell your story and make your brand known<br>Expand your reach and connect with new audiences<br>Engage with supporters and increase your impact<br>Generate positive impact<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-49425da ugb-main-block\"><style>.ugb-49425da .ugb-block-content{justify-content:flex-start !important}.ugb-49425da .ugb-block-content .ugb-button{border-radius:0px}.ugb-49425da .ugb-button1 .ugb-button--inner{color:var(--paletteColor4,#000000) !important}.ugb-49425da .ugb-button1{border-color:var(--paletteColor4,#000000) !important;border-radius:0px !important}.ugb-49425da .ugb-button1:hover .ugb-button--inner{color:var(--paletteColor4,#000000) !important}.ugb-49425da .ugb-button1:before{border-radius:0px !important}.ugb-49425da .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-ghost\" href=\"http:\/\/heloisadesouza.com\/index.php\/services\/#services-brands\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">See all services<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-0f07c13 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0f07c13-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-15e1d1c ugb-main-block\"><style>.ugb-15e1d1c .ugb-heading__title{font-size:25px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><meta charset=\"utf-8\">For sports brands and athletes<\/h2><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\">Develop and activate your brand purpose<br>Increase awareness and relevance through impact<br>Lead through innovation and social purpose<br>Leverage brand partnerships and sponsorships<br>Build legacy and impact beyond the pitch<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-81b3d7a ugb-main-block\"><style>.ugb-81b3d7a .ugb-block-content{justify-content:flex-start !important}.ugb-81b3d7a .ugb-block-content .ugb-button{border-radius:0px}.ugb-81b3d7a .ugb-button1 .ugb-button--inner{color:var(--paletteColor4,#000000) !important}.ugb-81b3d7a .ugb-button1{border-color:var(--paletteColor4,#000000) !important;border-radius:0px !important}.ugb-81b3d7a .ugb-button1:hover .ugb-button--inner{color:var(--paletteColor4,#000000) !important}.ugb-81b3d7a .ugb-button1:before{border-radius:0px !important}.ugb-81b3d7a .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-ghost\" href=\"http:\/\/heloisadesouza.com\/index.php\/services\/#services-sports\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\"><meta charset=\"utf-8\">See all services<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"aligncenter wp-block-ugb-container ugb-container ugb-cd7e729 ugb-container--v2 ugb-container--design-plain ugb-main-block\"><style>.ugb-cd7e729 h1,.ugb-cd7e729 h2,.ugb-cd7e729 h3,.ugb-cd7e729 h4,.ugb-cd7e729 h5,.ugb-cd7e729 h6{color:var(--paletteColor4,#000000)}.ugb-cd7e729 p,.ugb-cd7e729 li,.ugb-cd7e729 label,.ugb-cd7e729 table{color:var(--paletteColor4,#000000)}.ugb-cd7e729-content-wrapper > h1,.ugb-cd7e729-content-wrapper > h2,.ugb-cd7e729-content-wrapper > h3,.ugb-cd7e729-content-wrapper > h4,.ugb-cd7e729-content-wrapper > h5,.ugb-cd7e729-content-wrapper > h6{color:var(--paletteColor4,#000000)}.ugb-cd7e729-content-wrapper > p,.ugb-cd7e729-content-wrapper > ol li,.ugb-cd7e729-content-wrapper > ul li{color:var(--paletteColor4,#000000)}.ugb-cd7e729 a,.ugb-cd7e729 a:visited,.ugb-cd7e729 a:focus{color:var(--paletteColor4,#000000)}@media screen and (min-width:768px){.ugb-cd7e729 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-cd7e729-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-cd7e729-content-wrapper\">\n<div class=\"wp-block-ugb-heading aligncenter ugb-heading ugb-e1dc136 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-e1dc136 .ugb-heading__title{color:var(--paletteColor4,#000000);font-size:40px !important;font-weight:bold !important;text-align:left}.ugb-e1dc136 .ugb-heading__subtitle{color:var(--paletteColor4,#000000);margin-bottom:0px !important}.ugb-e1dc136 .ugb-inner-block{text-align:left}.ugb-e1dc136.ugb-heading > .ugb-inner-block{max-width:700px !important}@media screen and (min-width:768px){.ugb-e1dc136.ugb-heading{margin-bottom:60px !important}}@media screen and (max-width:768px){.ugb-e1dc136 .ugb-heading__title{font-size:30px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\"><br>Work<\/h3><p class=\"ugb-heading__subtitle\">Check out a few samples &amp; study cases of some of my previous works:<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-d899e01 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-d899e01 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.30fr 0.70fr !important}@media screen and (min-width:768px){.ugb-d899e01.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-d899e01-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-4e73536 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-4e73536-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-image-box ugb-image-box ugb-52de9f0 ugb-image-box--v4 ugb-image-box--columns-1 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-52de9f0 .ugb-image-box__box{border-radius:0px !important}.ugb-52de9f0 .ugb-image-box__item{height:350px !important;justify-content:flex-end !important}.ugb-52de9f0 .ugb-image-box__item1 .ugb-image-box__image{background-image:url(http:\/\/heloisadesouza.com\/wp-content\/uploads\/2021\/10\/barca-1024x683.gif)}.ugb-52de9f0 .ugb-image-box__image{background-position:center center !important;background-repeat:no-repeat !important}.ugb-52de9f0 .ugb-image-box__item:not(:hover) .ugb-image-box__overlay{opacity:0.3 !important}.ugb-52de9f0 .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:0.7 !important}.ugb-52de9f0 .ugb-image-box__title{font-size:35px !important;font-weight:normal !important}.ugb-52de9f0 .ugb-inner-block{text-align:left}@media screen and (min-width:768px) and (max-width:1025px){.ugb-52de9f0 .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-52de9f0 .ugb-image-box__item{height:300px !important}.ugb-52de9f0 .ugb-image-box__title{margin-bottom:0px !important}}@media screen and (min-width:768px){.ugb-52de9f0 > .ugb-inner-block > .ugb-block-content > *{padding-top:25px !important;padding-bottom:25px !important;padding-right:40px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Bar\u00e7a Foundation\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay\"><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h5 class=\"ugb-image-box__title\"><span style=\"color: var(--paletteColor7, #FDFDFD);\" class=\"ugb-highlight\">Bar\u00e7a Foundation<\/span><\/h5><\/div><\/div><a class=\"ugb-image-box__overlay-link\" href=\"http:\/\/heloisadesouza.com\/index.php\/work\/#work-fcbarca\" title=\"Bar\u00e7a Foundation\" aria-label=\"Bar\u00e7a Foundation\"><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-image-box ugb-image-box ugb-3b4b4d2 ugb-image-box--v4 ugb-image-box--columns-2 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-3b4b4d2 .ugb-image-box__box{border-radius:0px !important}.ugb-3b4b4d2 .ugb-image-box__item{height:300px !important;justify-content:flex-end !important}.ugb-3b4b4d2 .ugb-image-box__item1 .ugb-image-box__image{background-image:url(http:\/\/heloisadesouza.com\/wp-content\/uploads\/2021\/10\/fg.jpeg)}.ugb-3b4b4d2 .ugb-image-box__item2 .ugb-image-box__image{background-image:url(http:\/\/heloisadesouza.com\/wp-content\/uploads\/2021\/10\/frenesi-816x1024.png)}.ugb-3b4b4d2 .ugb-image-box__image{background-position:center center !important;background-repeat:no-repeat !important}.ugb-3b4b4d2 .ugb-image-box__item:not(:hover) .ugb-image-box__overlay{opacity:0.3 !important}.ugb-3b4b4d2 .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:0.7 !important}.ugb-3b4b4d2 .ugb-image-box__title{font-size:35px !important;font-weight:normal !important}.ugb-3b4b4d2 .ugb-inner-block{text-align:left}@media screen and (min-width:768px) and (max-width:1025px){.ugb-3b4b4d2 .ugb-image-box__item{height:500px !important}}@media screen and (max-width:768px){.ugb-3b4b4d2.ugb-image-box{margin-bottom:0px !important}}@media screen and (min-width:768px){.ugb-3b4b4d2 > .ugb-inner-block > .ugb-block-content > *{padding-top:25px !important;padding-bottom:25px !important;padding-right:40px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Forma\u00e7\u00e3o Global\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay\"><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h5 class=\"ugb-image-box__title\">Forma\u00e7\u00e3o Global<\/h5><\/div><\/div><a class=\"ugb-image-box__overlay-link\" href=\"http:\/\/heloisadesouza.com\/index.php\/work\/#work-formacao\" title=\"Forma\u00e7\u00e3o Global\" aria-label=\"Forma\u00e7\u00e3o Global\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Frenes\u00ed Caf\u00e9\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay\"><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h5 class=\"ugb-image-box__title\">Frenes\u00ed Caf\u00e9<\/h5><\/div><\/div><a class=\"ugb-image-box__overlay-link\" href=\"http:\/\/heloisadesouza.com\/index.php\/work\/#work-frenesi\" title=\"Frenes\u00ed Caf\u00e9\" aria-label=\"Frenes\u00ed Caf\u00e9\"><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-7813400 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7813400-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-image-box ugb-image-box ugb-a7cd6a1 ugb-image-box--v4 ugb-image-box--columns-1 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-a7cd6a1 .ugb-image-box__box{border-radius:0px !important}.ugb-a7cd6a1 .ugb-image-box__item{height:680px !important;justify-content:flex-end !important}.ugb-a7cd6a1 .ugb-image-box__item1 .ugb-image-box__image{background-image:url(http:\/\/heloisadesouza.com\/wp-content\/uploads\/2021\/10\/lady.jpg)}.ugb-a7cd6a1 .ugb-image-box__image{background-position:center center !important;background-repeat:no-repeat !important}.ugb-a7cd6a1 .ugb-image-box__item:not(:hover) .ugb-image-box__overlay{opacity:0.3 !important}.ugb-a7cd6a1 .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:0.7 !important}.ugb-a7cd6a1 .ugb-image-box__title{font-size:35px !important;font-weight:normal !important}.ugb-a7cd6a1 .ugb-inner-block{text-align:left}@media screen and (min-width:768px) and (max-width:1025px){.ugb-a7cd6a1 .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-a7cd6a1 .ugb-image-box__item{height:300px !important}}@media screen and (min-width:768px){.ugb-a7cd6a1 > .ugb-inner-block > .ugb-block-content > *{padding-top:25px !important;padding-bottom:25px !important;padding-right:40px !important;padding-left:40px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box ugb--shadow-0\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Stella Sofia\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay\"><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h5 class=\"ugb-image-box__title\">Stella Sofia<\/h5><\/div><\/div><a class=\"ugb-image-box__overlay-link\" href=\"http:\/\/heloisadesouza.com\/index.php\/work\/#work-stellasofia\" title=\"Stella Sofia\" aria-label=\"Stella Sofia\"><\/a><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-4b9e38c ugb-spacer--v2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-6fb7f2d ugb-container--v2 ugb-container--design-plain ugb-main-block ugb-main-block--inner-center ugb--has-block-background\"><style>.ugb-6fb7f2d h1,.ugb-6fb7f2d h2,.ugb-6fb7f2d h3,.ugb-6fb7f2d h4,.ugb-6fb7f2d 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(max-width:768px){.ugb-6fb7f2d.ugb-container{background-size:400px !important}}.ugb-6fb7f2d a,.ugb-6fb7f2d a:visited,.ugb-6fb7f2d a:focus{color:var(--paletteColor4,#000000)}.ugb-6fb7f2d a:hover,.ugb-6fb7f2d a:hover:visited{color:var(--paletteColor4,#000000)}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-6fb7f2d-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-6fb7f2d-content-wrapper\">\n\n<div class=\"wp-block-ugb-feature ugb-feature ugb-07fcd0c ugb-feature--v2 ugb-feature--design-plain ugb-main-block\"><style>.ugb-07fcd0c .ugb-img{-webkit-mask-image:url('data:image\/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMjAwIDIwMCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48cGF0aCBkPSJNMTg4LjUgMzEuOWMxMi45IDE1LjkgMTIuNSA0My4zIDEwLjMgNzcuMXMtNi4yIDc0LjItMjYuMiA4Ni41LTU2LjEtMy4zLTg5LjQtMjEuMi02My43LTM4LjEtNzYuNC02OS44Qy01LjkgNzMtLjggMjkuOSAyMS42IDExLjcgNDQtNi40IDgzLjguNSAxMTYuNyA2LjFzNTkgMTAgNzEuOCAyNS44eiI+PC9wYXRoPjwvc3ZnPg==');mask-image:url('data:image\/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMjAwIDIwMCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48cGF0aCBkPSJNMTg4LjUgMzEuOWMxMi45IDE1LjkgMTIuNSA0My4zIDEwLjMgNzcuMXMtNi4yIDc0LjItMjYuMiA4Ni41LTU2LjEtMy4zLTg5LjQtMjEuMi02My43LTM4LjEtNzYuNC02OS44Qy01LjkgNzMtLjggMjkuOSAyMS42IDExLjcgNDQtNi40IDgzLjguNSAxMTYuNyA2LjFzNTkgMTAgNzEuOCAyNS44eiI+PC9wYXRoPjwvc3ZnPg==')}.ugb-07fcd0c .ugb-feature__title{font-weight:bold !important}.ugb-07fcd0c .ugb-button .ugb-button--inner{font-weight:normal !important;color:var(--paletteColor4,#000000) !important}.ugb-07fcd0c .ugb-button{border-color:var(--paletteColor4,#000000) !important;border-radius:0px !important}.ugb-07fcd0c .ugb-button:hover .ugb-button--inner{color:var(--paletteColor4,#000000) !important}.ugb-07fcd0c .ugb-button:before{border-radius:0px !important}@media screen and (min-width:768px){.ugb-07fcd0c .ugb-img{width:850px;height:auto !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-feature__item\"><div class=\"ugb-feature__content\"><h2 class=\"ugb-feature__title\">About me<\/h2><p class=\"ugb-feature__description\"><meta charset=\"utf-8\">Building brands and communicating them well are some of my favorite things, especially when I get to work on strategies, campaigns, and creative solutions that are relevant both for businesses and the world. I also happen to love football, and I believe that, combined with purpose, it is a powerful tool to drive positive change.<br><br><\/p><div class=\"ugb-button-container\"><a class=\"ugb-button ugb-button--size-normal ugb-button--design-ghost\" href=\"http:\/\/heloisadesouza.com\/index.php\/about\/\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">More<\/span><\/a><\/div><\/div><div class=\"ugb-feature__image-side\"><img decoding=\"async\" class=\"ugb-feature__image ugb-feature__image-has-shape ugb-img wp-image-1123 ugb-img--shape\" src=\"http:\/\/heloisadesouza.com\/wp-content\/uploads\/2023\/06\/Untitled-design-1024x1024.png\" alt=\"\" height=\"850\" srcset=\"https:\/\/heloisadesouza.com\/wp-content\/uploads\/2023\/06\/Untitled-design-1024x1024.png 1024w, https:\/\/heloisadesouza.com\/wp-content\/uploads\/2023\/06\/Untitled-design-300x300.png 300w, https:\/\/heloisadesouza.com\/wp-content\/uploads\/2023\/06\/Untitled-design-150x150.png 150w, https:\/\/heloisadesouza.com\/wp-content\/uploads\/2023\/06\/Untitled-design-768x768.png 768w, https:\/\/heloisadesouza.com\/wp-content\/uploads\/2023\/06\/Untitled-design.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/heloisadesouza.substack.com\/embed\" width=\"480\" height=\"320\" style=\"border:1px solid #EEE; background:white;\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<div class=\"alignfull wp-block-ugb-container ugb-container ugb-58e424f ugb-container--v2 ugb-container--design-plain ugb-main-block ugb-main-block--inner-center ugb--has-block-background\" id=\"football-purpose\"><style>.ugb-58e424f h1,.ugb-58e424f h2,.ugb-58e424f h3,.ugb-58e424f h4,.ugb-58e424f h5,.ugb-58e424f h6{color:var(--paletteColor8,#ffffff)}.ugb-58e424f p,.ugb-58e424f li,.ugb-58e424f label,.ugb-58e424f table{color:var(--paletteColor8,#ffffff)}.ugb-58e424f-content-wrapper > h1,.ugb-58e424f-content-wrapper > h2,.ugb-58e424f-content-wrapper > h3,.ugb-58e424f-content-wrapper > h4,.ugb-58e424f-content-wrapper > h5,.ugb-58e424f-content-wrapper > h6{color:var(--paletteColor8,#ffffff)}.ugb-58e424f-content-wrapper > p,.ugb-58e424f-content-wrapper > ol li,.ugb-58e424f-content-wrapper > ul li{color:var(--paletteColor8,#ffffff)}.ugb-58e424f .ugb-inner-block{text-align:center}.ugb-58e424f.ugb-container{background-color:var(--paletteColor4,#000000)}.ugb-58e424f.ugb-container:before{background-color:var(--paletteColor4,#000000)}@media screen and (min-width:768px){.ugb-58e424f-content-wrapper.ugb-container__content-wrapper{width:100% !important}}.ugb-58e424f a,.ugb-58e424f a:visited,.ugb-58e424f a:focus{color:var(--paletteColor8,#ffffff)}.ugb-58e424f a:hover,.ugb-58e424f a:hover:visited{color:var(--paletteColor8,#ffffff)}@media screen and (min-width:768px){.ugb-58e424f > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--center\"><div class=\"ugb-block-content\"><div class=\"ugb-container__wrapper ugb-58e424f-wrapper\"><div class=\"ugb-container__side\"><div class=\"ugb-container__content-wrapper ugb-58e424f-content-wrapper\">\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-2750a70 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2750a70-content-wrapper\">\n\n<div class=\"wp-block-ugb-column ugb-column ugb-51d4429 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-51d4429-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-98bb3c3 ugb-main-block\"><style>.ugb-98bb3c3 .ugb-heading__title{font-weight:bold !important;text-align:left}.ugb-98bb3c3 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><meta charset=\"utf-8\">Why football with a purpose?<\/h2><p class=\"ugb-heading__subtitle\"><meta charset=\"utf-8\">In the intersection of my experience in branding &amp; marketing, working in the third sector, and being a passionate football enthusiast, I found a place where I can co-create with changemakers. Whether you are an organization, a club, or an athlete, there are many opportunities to use your platform to inspire and ignite social change through football.<br><br>Authentic <strong>brand purpose<\/strong> can transform charity into power to promote impactful and lasting change while strengthening your brand and allowing you to <strong>grow together with your impact<\/strong>.<\/p><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-a1e8548 ugb-main-block\"><style>.ugb-a1e8548 .ugb-block-content{justify-content:flex-start !important}.ugb-a1e8548 .ugb-button1 .ugb-button--inner{color:var(--paletteColor8,#ffffff) !important}.ugb-a1e8548 .ugb-button1{border-color:var(--paletteColor8,#ffffff) !important}.ugb-a1e8548 .ugb-button1:hover .ugb-button--inner{color:var(--paletteColor8,#ffffff) !important}.ugb-a1e8548 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-normal ugb-button--design-ghost\" href=\"mailto:hello@heloisadesouza.com\" rel=\"\" title=\"\"><span class=\"ugb-button--inner\">Contact me to learn more<\/span><\/a><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3daef50 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3daef50-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-spacer ugb-spacer ugb-3174ddc ugb-spacer--v2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-spacer--inner\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-74f632a ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-74f632a > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.40fr 0.60fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-74f632a-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-2c93ea8 ugb-column--design-plain ugb-main-block\"><style>.ugb-2c93ea8 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-2c93ea8-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading aligncenter ugb-heading ugb-ffefc7a ugb-main-block\"><style>.ugb-ffefc7a .ugb-heading__title{font-weight:bold !important;text-align:left}.ugb-ffefc7a .ugb-heading__subtitle{color:var(--paletteColor4,#000000);margin-bottom:0px !important}.ugb-ffefc7a .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-ffefc7a.ugb-heading{margin-bottom:0px !important}}@media screen and (max-width:768px){.ugb-ffefc7a .ugb-heading__title{text-align:left}.ugb-ffefc7a .ugb-inner-block{text-align:left}.ugb-ffefc7a.ugb-heading{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">Let&#8217;s connect!<\/h3><p class=\"ugb-heading__subtitle\">Tell me more about your brand, project, or idea, and let us figure out how I can help grow your impact.<\/p><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-041d847 ugb-column--design-plain ugb-main-block\"><style>.ugb-041d847 > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-041d847-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-1240f26 ugb-button--mobile-aligned ugb-main-block\"><style>.ugb-1240f26 .ugb-block-content{justify-content:flex-start !important}.ugb-1240f26 .ugb-button1 .ugb-button--inner{font-size:18px !important;font-weight:700 !important;color:var(--paletteColor4,#000000) !important}.ugb-1240f26 .ugb-button1{border-color:var(--paletteColor4,#000000) !important;padding-top:16px;padding-right:26px;padding-bottom:16px;padding-left:26px;border-radius:0px !important}.ugb-1240f26 .ugb-button1:hover{border-color:var(--paletteColor4,#000000) !important;background-color:var(--paletteColor4,#000000) !important;opacity:1}.ugb-1240f26 .ugb-button1:hover .ugb-button--inner{color:var(--paletteColor8,#ffffff) !important}.ugb-1240f26 .ugb-button1:before{content:\"\";background-image:linear-gradient(90deg,var(--paletteColor4,#000000),var(--paletteColor4,#000000));border-radius:0px !important}.ugb-1240f26 .ugb-inner-block{text-align:left}@media screen and 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How can I help you? My work is focused on two main segments: Brand &amp; Communication Strategy for nonprofits and purposeful small businesses and entrepreneurs, and Purpose Strategy for sports brands &#8211; personal or corporate. Here is how I can help you build and communicate a relevant brand, or discover and activate your brand purpose: For nonprofits and entrepreneurs Build a strong brand and find your unique voiceTell your story and make your brand knownExpand\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-779","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[]},"page_title_panel":"","has_hero_section":"disabled","6914431a4db9abc6a9ea0b47ad651a7a":"","hero_section":"type-1","hero_elements":[{"id":"custom_title","enabled":true,"heading_tag":"h1","title":"Home"},{"id":"custom_description","enabled":true,"description_visibility":{"desktop":true,"tablet":true,"mobile":false}},{"id":"custom_meta","enabled":false,"meta_elements":[{"id":"author","enabled":true,"label":"By","has_author_avatar":"yes","avatar_size":25},{"id":"post_date","enabled":true,"label":"On","date_format_source":"default","date_format":"M j, 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How can I help you?My work is focused on two main segments: Brand &amp; Communication Strategy for nonprofits and purposeful small businesses and entrepreneurs, and Purpose Strategy for sports brands &#8211; personal or corporate. Here is how I can help you build and communicate a relevant brand, or discover and activate your brand purpose: For nonprofits and entrepreneursBuild a strong brand and find your unique voiceTell your story and make your brand knownExpand your reach and&hellip;<\/p>\n","category_list":"","author_info":{"name":"heloisadesouza","url":"https:\/\/heloisadesouza.com\/index.php\/author\/heloisadesouza\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":""},"post_excerpt_stackable_v2":"<p>Brand strategist &amp; creativebased in BarcelonaI help purposeful businesses, organizations, and people build a strong brand, tell their stories well, and grow their impact. How can I help you?My work is focused on two main segments: Brand &amp; Communication Strategy for nonprofits and purposeful small businesses and entrepreneurs, and Purpose Strategy for sports brands &#8211; personal or corporate. Here is how I can help you build and communicate a relevant brand, or discover and activate your brand purpose: For nonprofits and entrepreneursBuild a strong brand and find your unique voiceTell your story and make your brand knownExpand your reach and&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"heloisadesouza","url":"https:\/\/heloisadesouza.com\/index.php\/author\/heloisadesouza\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/heloisadesouza.com\/index.php\/wp-json\/wp\/v2\/pages\/779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heloisadesouza.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/heloisadesouza.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/heloisadesouza.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heloisadesouza.com\/index.php\/wp-json\/wp\/v2\/comments?post=779"}],"version-history":[{"count":119,"href":"https:\/\/heloisadesouza.com\/index.php\/wp-json\/wp\/v2\/pages\/779\/revisions"}],"predecessor-version":[{"id":1160,"href":"https:\/\/heloisadesouza.com\/index.php\/wp-json\/wp\/v2\/pages\/779\/revisions\/1160"}],"wp:attachment":[{"href":"https:\/\/heloisadesouza.com\/index.php\/wp-json\/wp\/v2\/media?parent=779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}