Hey, I’m Heloisa.

Building brands and communicating them well are some of my favorite things, especially when working on strategies, campaigns, and creative solutions that are relevant both for businesses and the world. I also happen to love football, and I believe that, combined with purpose, it is a powerful tool to drive positive change.

Brazilian-born and currently based in Barcelona, I have also experienced a few other places and cultures in-between. My diverse cultural background, experience, and interests give me a unique eye to spot opportunities and baggage to develop creative solutions and strategies.
With a degree in advertising and a Master’s Degree in Brand Strategy and Creative Brand Management, I help purposeful brands develop strong strategies and communicate them well to their audiences.

Recently, I added my passion for football to this equation. Here, I explain why.

As a part of the FC Barça Foundation’s Development and Campaigns team, I could dedicate my work to promoting social impact through football, while learning from one of the most influential brands in the world. For the past two years, I have been working with Yunus Sports Hub, overseeing the communication and marketing of different projects.